Cvent Product News Team
Integrations / APIs

Actionable Insights News for 14 February 2024

AUTHOR: Cvent Product News Team

Top News: New Marketo and Eloqua UTM feature

The product team is working to deliver constant improvements that we know will improve your Cvent experience.


UTM Parameters for Marketo and Eloqua Connectors

  • Marketers can better attribute which marketing efforts generate event registrations, allowing them to adjust and update those strategies accordingly. The 5 standard UTM parameters can sync to Marketo Lead or Eloqua Contact fields for customers, leveraging our Marketo and Eloqua connectors.

  • Expected Release Date: 14 February, 2024

Visit our Community with questions.

Questions about anything we've rolled out in this window? As always, you can get product questions answered in the Cvent Community via the Open Forum. Also, attend our next Quarterly Product Update Live Q&A webinar - scheduled for noon ET on February 13, 2024, to ask questions of our product team!

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