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- Cvent Product News Team
CUSTOMER SPOTLIGHT: How Cvent Essentials Transformed Buildertrend's Regional Events into a Scalable, On-brand Growth Engine.
Buildertrend, a leading construction project management platform for general contractors, needed to consolidate hundreds of regional field events into a single program after acquiring CBUSA, without adding headcount or sacrificing the customer experience.
The small central team was contending with spreadsheets, one-off logistics, and inconsistent branding across 370+ local events, making it difficult to track attendance, standardize experiences, or reliably report ROI in Salesforce.
By standardizing on Cvent Essentials integrated with Salesforce, OnArrival, Attendee Hub, and iCapture, Buildertrend now delivers repeatable, on-brand field programs at scale. Regional teams use pre-approved templates and automated workflows to launch events quickly, while centralized, real-time data enables faster follow-up, deeper insights, and a consistently elevated attendee journey from invitation to post-event survey.
Buildertrend’s Cvent-powered field program is now delivering measurable impact:
Unified national field playbook with hundreds of repeatable events now run through a single, standardized program aligned to Buildertrend’s brand and customer experience standards.
End-to-end, on-brand attendee journey — from registration and automated emails to onsite engagement and post-event surveys — so local gatherings now feel like fully orchestrated events, not just informal meetings.
Meaningful time savings for central and regional teams, enabling more events without expanding headcount—Cvent Essentials effectively operates like an additional team member dedicated to field programs.
Integrated, Salesforce-ready event and lead data that improves speed-to-lead, attribution, and ROI visibility, with registrations, check-ins, notes, and survey feedback flowing automatically into the CRM for targeted follow-up.
3x reduction in lead capture costs at a flagship trade show, plus a far more accurate view of booth traffic and engagement, by replacing expensive rented scanners with iCapture across major shows.
Using Cvent Essentials alongside Event Registration, Attendee Hub, OnArrival, Integrations, CventIQ, and iCapture, Buildertrend is transforming its entire events portfolio, turning local and regional field events into a data-rich, scalable growth engine and laying the groundwork for future experiences, like an annual user conference.