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- Cvent Product News Team
CUSTOMER SPOTLIGHT: Smarter Insights, Stronger Events: How The Institute of Internal Auditors Elevated Its Global Program with Cvent
The Institute of Internal Auditors (IIA), the global author and curator of internal audit standards, needed to replace a passive, disconnected webinar platform with a unified, data-rich events ecosystem to better serve a large, global membership and scale education-rich programs.
By consolidating registration, webinars, conferences, trainings, housing, and onsite into Cvent’s event marketing and management platform — and integrating with their eCommerce, CRM, finance, and chapter workflows — they now deliver consistent, branded experiences while unlocking deeper insight into member behavior, revenue, and CPE compliance.
IIA’s unified program is now delivering measurable results:
3x increase in webinar attendance, including a record 30,000-attendee webinar that tripled their previous high-water mark.
79K+ registrations managed across webinars, virtual and hybrid conferences, and 300+ instructor-led trainings in a single platform.
Higher sponsorship revenue fuelled by engagement-based lead scoring and more qualified, insight-rich leads for partners.
Stronger member satisfaction and repeat attendance as a unified, digital-first experience removes tech barriers and keeps members coming back.
Using Cvent Registration, Attendee Hub, Mobile Event Apps, Budget Management, Meeting Request Form, Access Portal, Passkey, Abstract Management, Appointments, Lead Capture, RFID, OnArrival, Surveys, and Integrations, IIA streamlines everything from self-service registration and eCommerce-connected payments to CPE-compliant engagement tracking, room block automation, onsite check-in, and post-event insights — all in one ecosystem their central team and global chapters can scale on with confidence.
As Director of Learning Operations & Technology Landon Cohen notes, finding an integrated event platform that “can provide value to the larger business and [has] tools that talk to each other has been a life changing experience” for both the team and their members.
LEARN MORE: See the full Institute of Internal Auditors story.