Spotlight: Cvent Audience Connector for LinkedIn

In this highlight, we're highlighting how Cvent Audience Connector for LinkedIn makes it easy for you to sync your audience and amplify your event.

Hitting registration goals starts with reaching the right audience—but manual CSV uploads create unnecessary security and compliance risk. Every export and reupload increases data sprawl, weakens governance, and introduces potential audit findings.  

By eliminating risky file transfers, the Cvent LinkedIn Audience Connector helps reduce data leakage risk, reinforce data governance policies, and maintain accurate, up-to-date audiences without proliferating copies of attendee data. 

Now, you can automatically sync your Cvent audience segments directly to LinkedIn Campaign Manager, enabling faster, more precise campaign targeting and maximizing your event marketing ROI—all without leaving the Cvent ecosystem. 

The native integration enables: 

1. Efficiency: Automatically sync Cvent invitee lists or audience segments to LinkedIn Campaign Manager—no more manual CSV uploads or spreadsheets. 

2. Reach: Expand your reach with LinkedIn’s Audience Expansion tools, which help you find new, high-quality leads similar to your top invitees. 

3. Precision: Dynamically update LinkedIn audiences as your Cvent data changes (e.g., when someone registers, they’re automatically removed from your ad audience). 

4. Security: Ensure Enterprise-grade privacy compliance by automatically excluding anyone who has opted out of data sharing or selling – no risky data exports. 

5. ROI: Prove marketing ROI by tying campaign performance directly to registrations in Cvent, especially when using UTM parameters. 

Benefits: 

• Event Marketers: Focus on increasing registrations and demonstrating event ROI. 

• Digital Marketing & Marketing Operations: Manage paid media campaigns, optimize ad spend, and streamline workflows. 

• Marketing Leadership (Director – CMO): Monitor campaign ROI and event marketing success with clear, actionable data. 

How Customers Are Winning 

• Push registrations with “Not Registered” sync 

• Personalize outreach by industry/VIP segment 

• Expand reach with lookalike audiences 

• Prove ROI with UTM attribution 

Key Features at a Glance 

1. Automated Audience Sync: No more manual uploads—save time and reduce errors.

2. Rule-Based Segmentation: Target by industry, company, status, or custom fields.

3. Dynamic Updates & Exclusions: Registrants are auto-removed from ad audiences.

4. Audience Expansion: Find new, high-quality leads with LinkedIn’s tools.

5. Seamless Platform Integration: Works natively in Cvent—no third-party tools needed. 

6. Measurable ROI: Tie ad spend directly to registrations with UTM tracking. 

7. Enterprise-Grade Security: Keeps invitee data secure within Cvent. 

8. First-to-Market Differentiator: Only event-tech integration with LinkedIn Ads. 

9. Privacy Compliance: Attendees who opt out are never synced to LinkedIn.

10. Cost: Available to all Cvent Customers using standard events.  

Resources

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