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- Cvent Product News Team
Spotlight: Cvent Integrations Suite for LinkedIn
In this spotlight, we’re highlighting how the Cvent Integrations Suite for LinkedIn helps you publish, promote, and prove the impact of your events on LinkedIn.
Introduction
Promoting events on LinkedIn has meant re-entering event details, uploading CSVs, and exporting registrations by hand. Every step costs time, creates more copies of attendee data, and breaks the link between LinkedIn activity and the registrations in Cvent.
The Cvent Integrations Suite for LinkedIn replaces those steps with three native integrations, one for each stage of your event marketing: Amplify, Target, Engage. Publish events to LinkedIn, reach the right professionals, and bring LinkedIn registrations back into Cvent with attribution built in. Cvent stays your source of truth.
The suite includes:
Amplify | Event Sync: Publish your Cvent Standard, Webinar, or Essentials event to LinkedIn, including the title, date, description, image, and registration link. Core fields update automatically when details change in Cvent, with no duplicate entry. You can start a LinkedIn Boost from Cvent to promote the event.
Target | Audience Connector: Sync Cvent audience segments directly to LinkedIn Campaign Manager for Standard events, with no CSV uploads. People who register or decline are removed from the audience automatically, so your spend stays focused on people who haven’t registered yet. LinkedIn’s audience expansion then extends your reach to similar professionals.
Engage | Registration Sync: For Webinar and Essentials events, people register on LinkedIn with their profile pre-filled. Their name, email, job title, and company land in Cvent in near real time. Records are matched to existing contacts and tagged Responded Through = LinkedIn Registration Form. A LinkedIn attribution reference ID is also appended to the registration URL.
Why it matters:
LinkedIn Event Ads deliver 40% lower cost per registration than other digital channels.
Members exposed to a LinkedIn Event Ad are 28% more likely to engage with later campaigns.
Benefits:
Event Marketers: Fill events with the right professionals and show what LinkedIn drives.
Digital Marketing and Marketing Operations: Run paid campaigns on live Cvent data, with no manual uploads or exports.
Marketing Leadership (Director to CMO): See LinkedIn’s contribution to registrations, tied to data in Cvent.
How Customers Are Winning:
Publish once with Event Sync, then boost or run LinkedIn Event Ads from the same listing.
Retarget invitees who haven’t registered with Audience Connector’s automatic exclusions.
Expand reach to professionals who look like your best invitees.
Filter and report on LinkedIn-sourced registrations in Cvent with the Responded Through tag.
Key Features at a Glance:
One-Time Setup: An admin connects your LinkedIn Company Page and Ad Account once. Existing Audience Connector customers only need to update their authentication to grant the new permissions.
Automatic Event Publishing: Events publish to LinkedIn with core details kept in sync.
Automated Audience Sync: Segments flow to Campaign Manager without CSV uploads.
Dynamic Exclusions: People who register or decline drop out of ad audiences automatically.
Audience Expansion: Reach professionals similar to your invitees with LinkedIn’s tools.
Pre-Filled LinkedIn Registration: Profile-based forms shorten the path from interest to registration.
Near Real-Time Registration Sync: LinkedIn registrations arrive in Cvent matched to existing contacts.
Built-In Attribution: The Responded Through tag and an attribution reference ID make LinkedIn’s impact reportable.
Native to Cvent: No third-party tools required.
Cost: Available to Cvent customers at no additional cost. Event Sync supports Standard, Webinar, and Essentials events. Audience Connector supports Standard events. Registration Sync supports Webinar and Essentials events.
Good to Know:
Event Sync activation requires an upcoming or live event, a launched registration page or website, and an uploaded image. For Webinar and Essentials events, registration must be open to everyone.
Image updates made after the initial publish don’t sync. Status changes, such as canceling an event or closing registration, don’t update LinkedIn.
Registration Sync is enabled when Event Sync is activated for an event and can’t be changed afterward.
LinkedIn registrations that arrive after a webinar reaches its registration cap are not recorded, and no error is shown.
People who unregister on LinkedIn stay registered in Cvent until a planner cancels them.