Actionable Insights Releases for March 25, 2026

Reporting

Total Event Program - Event Group-to-Group comparison

Comparing event groups in the Total Event Program (Cross Event Insights) provides planners and marketers with a dedicated workspace to analyze their portfolios side-by-side. So they can quickly identify which programs, regions, formats, or teams generate the most engagement, attract the most new contacts, and stay within or exceed budget.

Instead of exporting separate reports, creating pivot tables, and manually matching timeframes and metrics, planners can now compare multiple groups in one place using familiar metrics and widgets that include baseline trends and multi-group visuals.

The experience is seamlessly integrated with existing Cross Event Insights and is specifically designed for multi-year analysis and program-level decision-making, helping planners determine what to scale, where to optimize spending, and which parts of their portfolio are performing best.

Who this is intended for:

The product is created for cross-functional owners and operators of event programs—tasked with planning, executing, and optimizing large multi-event portfolios (often 200+ events annually) and demonstrating their impact on pipeline, revenue, and strategic objectives.

Key highlights:

• Multi-group selection and baseline: Select multiple event groups, assign a baseline, and view consistent color-coding across the comparison view.

• Full registration and attendance funnel comparisons across programs to identify which programs convert invitations and web traffic most efficiently and where drop‑off occurs.

• New vs. returning contact breakdowns by program to identify which event strategies are best for acquisition versus nurturing and retention.

• The ability to identify peak seasons, top locations, venues, and format mix to inform calendar planning, staffing, and channel/venue strategy.

• Clear visibility into over- and underspend, profitability, and value per attendee by program over time compared to a baseline.

• Feedback & Engagement: Benchmark event and session ratings, NPS, polls, Q&A, and chat engagement against your baseline program.

Event Insights - XLS & CSV Export

We're expanding Sharing Insights with new CSV and Excel (.xlsx) exports so users can easily transfer data from Session Insights, Registration Insights, and Cross Event Insights into their analysis and reporting workflows.

This update provides complete, analysis‑ready exports, addressing long-standing gaps where on-screen insights didn't translate smoothly into files.

Who this release is for: Event Program Managers, Senior Planners, Event Marketers, and Marketing Ops

• Need to quickly switch from dashboard to spreadsheet to answer detailed questions, create custom data views, or match external reporting templates.

• Regularly share insights with RevOps, Finance, Sales, and executives who want Excel files they can edit themselves.

• Want confidence that exports are complete and reliable, so they don't have to cross-check multiple reports or rebuild them manually.

With CSV and Excel exports, these users can:

• Pull complete, analysis-ready data from Session, Registration, and Cross Event Insights in seconds.

• Combine insights with data from CRM, budget sheets, and attribution models—without re-entering or re-formatting metrics.

• Provide stakeholders with files that are immediately useful, instead of static visuals that require extra work.

Additional Resources

Cvent Community: Do you have questions about the updates we've rolled out this window? As always, get questions answered in the Community via the Open Forum.

Beta Opportunities Page: Help us make Cvent Products better by being the first to test products before they're widely available. Join Beta Programs.

Quarterly Product News Webinar: Stay tuned for our upcoming Q1 2026 Product News webinar planned for March 4.