Actionable Insights Releases for October 1, 2025

Integrations

Cvent LinkedIn Audience Connector

Cvent LinkedIn Audience Connector automatically synchronizes Cvent attendees with LinkedIn Campaign Manager. This allows for faster, more accurate campaign targeting and saves time by removing the need to manually upload attendees into LinkedIn. Attendee data is also transformed into a strategic growth tool, maximizing event marketing ROI.

Intended Audience

• Event Marketers: Aiming to increase registrations and prove event ROI.

• Digital Marketing Professionals / Marketing Operations: Overseeing paid media campaigns and improving ad spend efficiency.

• Marketing Leadership (Director to CMO): Tracking campaign ROI and success in event marketing.

Key Highlights

• Automated Audience Sync: Attendees flow directly from Cvent into LinkedIn Campaign Manager—no more manual CSV uploads, reducing errors and speeding up campaign setup.

• Targeted Audience Selection: Using Cvent's Rule-Based Audience Segments, precisely choose which attendees to sync with LinkedIn, such as those from a specific industry or company.

• Efficient Ad Spend: Automatically remove attendees from your LinkedIn Audience after they register for your event, reducing ad spend on those you have successfully converted.

• Expand Campaign Reach: Broaden your event awareness and drive higher registration conversion by extending beyond your synced audience through LinkedIn's Audience Expansion.

• Seamless Platform Integration: Works natively within the Cvent platform, ensuring secure and efficient workflows without third-party tools.

• Faster Campaign Activation: Keep audiences from Cvent in sync with LinkedIn, shortening the cycle between event marketing planning and campaign launch.

• Measurable ROI: When used alongside Cvent's UTM Parameters, campaign results are directly linked to event registrations, providing clear performance insights and greater confidence in budget allocation.

• Privacy Compliance: Attendees who opt out of sharing or selling their information will be automatically excluded from syncing to LinkedIn, ensuring compliance with all applicable privacy laws.

Release Details
The Cvent LinkedIn Audience Connector will be available at no additional cost to all Cvent customers with an Event Management Registration license.

REST API GET Endpoint for User Groups

This update allows developers to access information about User Groups using a new GET REST API endpoint. This endpoint marks the start of improvements that will enable developers to manage User Groups through REST.

The GET endpoint will enable developers to:

• Retrieve all user groups associated with an account.

• Start transitioning integrations from SOAP to REST for User Group management.

Detailed documentation for this REST API endpoint is available on the Cvent Developer Portal.

Additional Resources

Cvent Community: Do you have questions about anything we've rolled out this window? As always, get questions answered in the Community via the Open Forum.

Beta Program Opportunities: Help us make Cvent Products better by being the first to test products before they're widely available. Join Beta Programs.

Q3 Quarterly Product News Webinar: If you missed our Q3 Product News Update webinar, catch up on all things product via the recording. Watch On-Demand Here.