Attendee Engagement Releases for February 25, 2026

Attendee Hub

Audience Segments by Attendee Activities

What's Changed: Build segments based on what attendees actually do at your event, not just which sessions they’re registered for. You’ll be able to automatically group people using a broad set of behaviors—like logging in, viewing content, visiting exhibitor booths, joining discussions, answering polls, and even booking or checking into appointments—so your segments stay closely tied to real engagement signals. These segments update continuously as activity happens, so they always reflect the latest attendee behavior.

Benefit: This release makes it much easier to send the right message to the right people at the right moment. Instead of guessing who’s engaged, you can target attendees who actually opened session resources, joined virtual sessions, or interacted in chat and Q&A with tailored reminders or follow‑up content.

Exhibitor sponsors benefit too—you can identify attendees who viewed booth documents, videos, links, or submitted contact forms and route them into timely, high‑intent follow‑ups to drive better ROI for partners. And by segmenting participants in discussions, polls, and appointments, you can reward highly engaged attendees, invite them into communities or next‑step experiences, and create post‑event journeys that feel personal instead of generic.

Attendee Hub Event App Updates

See a summary of the app enhancements rolled out in each release window here.

Remember, Attendee Hub customers - If you have an active event between Wednesday and Sunday after this release date, you will not see these new features until Monday after the release. This is to ensure we are not releasing features into active, ongoing events.

Additional Resources

Cvent Community: Do you have questions about the updates we've rolled out this window? As always, get questions answered in the Community via the Open Forum.

Beta Opportunities Page: Help us make Cvent Products better by being the first to test products before they're widely available. Join Beta Programs.

Quarterly Product News Webinar: Register now for our upcoming Q1 2026 Product News webinar planned for March 4. Secure your Spot.