Plan & Promote Releases for February 25, 2026

Registration

Audience Segments by Attendee Activities

What's new:

Audience Segments now uses a wider set of attendee activity data, giving planners a clearer and more granular view of real engagement to target content and messaging. You can create rule-based, dynamic segments based on what attendees actually do, helping you personalize content, target high-intent groups, and achieve better results throughout your event.

From content interactions to exhibitor engagement, from Q&A to discussions, from booth visits to appointments, Audience Segments now uses a wider range of attendee activity attributes to automatically segment attendees based on their actions. Previously, planners were limited to a narrow slice of activity, session enrollment, and participation.

Benefits:

This release gives planners far more precision and power in how they engage audiences.

• Build segments rooted in real attendee actions - sessions, content, exhibitors, discussions, appointments, and more.

• Trigger communications and nudges based on actual engagement moments.

• Reinforce active behaviour in real time to drive deeper participation.

• Use concrete signals (polls, Q&A, chat, resource views) to tailor recommendations and next steps.

• Identify high-intent interactions to power follow-ups, reporting, and marketing workflows

All activity data is dynamically updated, ensuring segments remain accurate, fresh, and immediately actionable.

For now, we only support activity-based rules using positive operators, including: Is True, Equals, Includes Any Of, and Is Blank. Support for additional operators will be expanded in future releases.

These are the new categories in Audience Segments - Rule-Based Segments:

• General Event Activity

  • Logged into Attendee Hub

  • Logged into Event App

  • Logged into either Hub or App

  • Marked as Event Participant

• Session Activity

  • Opened session resource

  • Joined virtual session

  • Joined session chat

  • Asked a question in Q&A

  • Upvoted a question in Q&A

  • Answered session poll (web or app)

• Exhibitor Activity

  • Viewed the virtual booth

  • Viewed documents

  • Viewed exhibitor video, links, websites & social media

  • Submitted contact form

• Lead Capture

  • Lead scanned

  • Lead qualified

• Discussion Activity

  • Joined a discussion

  • Posted a message

  • Reacted or replied

  • Added a photo

• Appointments

  • Scheduled an appointment

  • Accepted an appointment

  • Checked in to an appointment

Registration - Test Mode Support for HTTP POST Authentication

What’s new:
You can now use HTTP POST authentication in Test Mode. Planners can verify and test end‑to‑end external authentication workflows (HTTP POST), including registration and website interactions, before going live. This helps avoid test registrations and data cleanup in the production environment.

How it works:

• When HTTP POST authentication is enabled for an event, Test Mode flows such as Test the event myself, Website → Cvent email/weblink, Registration Process flows, and My Registration now work with HTTP POST.

• The platform now passes and recognizes the test mode attribute, allowing the guest side to treat these registrations as Test Mode even when HTTP POST is in use.

Key behavior changes with HTTP POST ON in Test Mode:

• Test invitees always create an active contact
  Any test invitee created in an event with HTTP POST enabled will now always have an associated active contact.

• No multiple test invitees with the same email address
  Because test invitees use active contacts, you cannot create multiple test users with the same email address in the same event, just as it behaves in an active event.

  • If an invitee is already registered, subsequent HTTP POST test attempts for that same email address will take you directly to the confirmation page; you must unregister that invitee to re‑test registration scenarios.

• Multi–registration path events
  In events with multiple registration paths where HTTP POST is enabled on at least one path, Test Mode will create active contacts even on paths where HTTP POST is OFF. The governing rule is that HTTP POST is enabled for the event, not just the path.

Exhibitor Management

Announcing the Addition of Exhibitor Reports to Report Builder

What's new:

This enhancement allows users to create customized exhibitor reports from a blank template. Planners can now easily pull together exhibitor lists with their details, exhibitor interaction summaries with the event attendees, and exhibitor lead details using the flexible build-your-own-report experience.

With this release, planners get more control over their exhibitor reporting needs, reducing the need for new canned reports or one-off enhancements, and helping to answer their own questions more quickly.

What do you need to know?

Report Sub Types:

We’re introducing new subtypes for the Exhibitors report to provide greater customization and flexibility for exhibitor-related reporting.

Each sub-type includes a description so planners know exactly what type of information they can get before starting to build the report, and they can then choose the fields, filters, and groupings that best fit their use case.

• Exhibitor Details Report:
  An overview of each exhibitor in the event, focused on “who the exhibitors are and what they’re doing.” This includes exhibitor complete profile information, contact details, booth requests and assignments, count of licenses and registrations, details of exhibitor admins and booth staff, tasks, sponsored sessions, and an overview of uploaded content. It’s ideal for a master exhibitor list, internal reviews, and sharing summaries with stakeholders.

• Exhibitor and Attendee Interaction Report:
  A summary of attendee interactions with exhibitors across the event. This includes exhibitor information, attendee contact and registration details, consent information, engagement activity (such as booth visits and content views), and appointment details. It helps planners quickly understand which exhibitors are attracting attention and how attendees are engaging with them.

• Exhibitor Leads Details Report:
  A detailed view of the leads gathered by exhibitors. This includes exhibitor information, lead contact and registration details, and lead-specific information such as lead type, capturing device, and qualifying questions and answers. This report is best suited for lead follow-up, handoffs to exhibitors, and deeper lead-quality analysis.

Sunset for Cvent Video Conferencing Exhibitor Virtual Meetings

We are announcing the official sunset for the Cvent Video Conferencing Exhibitor Virtual Meetings within Attendee Hub.

Key Details

• Effective Date: February 19, 2026

  • The Cvent Video Conferencing setting will no longer appear, and is no longer configurable in the Exhibitor Management Settings page.

  • The Virtual Meeting URL and Virtual Host Key fields will remain in place for self-provided virtual meetings in the Attendee Hub.

Additional Resources

Cvent Community: Do you have questions about the updates we've rolled out this window? As always, get questions answered in the Community via the Open Forum.

Beta Opportunities Page: Help us make Cvent Products better by being the first to test products before they're widely available. Join Beta Programs.

Quarterly Product News Webinar: Register now for our upcoming Q1 2026 Product News webinar planned for March 4. Secure your Spot.