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- Cvent Product News Team
Spotlight: Give Every Attendee a Personal Guide to Your Event with Attendee Assistant
Attendees ask questions in plain language and get answers based on your event data and the content you approve.
Introduction
Attendees have questions from the moment they open the Event App. Which sessions should I go to this afternoon? Who should I meet? When does the shuttle leave? Is there a dress code for tonight's reception?
Most of those answers already exist. Some are in your agenda, speaker list, and exhibitor list. Others are in a venue guide PDF, a travel policy, or an email that attendees never opened. Finding them means searching around their smartphones or stopping by the info desk.
The Attendee Assistant makes that easier. It's an AI-powered companion built into the Attendee Hub Event App that gives every attendee a personalized guide to your event, and it gets more relevant as it learns what each attendee cares about. It's also aware of each attendee's audience segment in every response, so it stays within the guardrails you set while tailoring answers to who each attendee is. It's paired with the Event Knowledge Base, where you upload the event information that doesn't already live in Cvent. Both are now in Open Beta and available to all customers.
The Event Knowledge Base is what keeps the assistant's answers grounded in your event. Your venue guides, travel policies, shuttle schedules, and other details that live outside Cvent become FAQs that you review, edit, and publish. The assistant then answers attendee questions using that approved content and your event data in Cvent, so answers come from what you've actually published, not generic AI guesses. You decide what it says and who gets to see it.
At a glance
Persona | Traditional obstacle | The Attendee Assistant solution | Key benefit |
For attendees | Tapping through the app, searching lists, or asking at the info desk to find what they need | Ask a question in plain language and get easy-to-scan session, speaker, exhibitor, and attendee cards with tappable navigation links | Relevance: answers that fit their profile, their schedule, and the time of day |
For event organizers | Getting complete, up-to-date information to attendees when key details are spread across PDFs, emails, and shared drives, and answering the same questions again and again. | Upload event documents to the Event Knowledge Base, review the automatically generated FAQs, and set who can see what | Control: attendees get answers from content you've reviewed, within your existing visibility rules |
How it works in real life
Part 1: How Maya (event organizer) put her event information to work
The obstacle: Maya runs a three-day annual conference. Every year, her team answers the same questions over and over: Wi-Fi details, shuttle times, where to pick up badges, and what to wear to the evening reception. The answers were in a venue guide, a shuttle schedule, and a travel policy, but those files sat in emails and shared drives that attendees rarely opened. And when a detail changed, there was no easy way to make sure every attendee had the latest version.
The solution: This year, Maya turned on the Attendee Assistant for her event and set up the Event Knowledge Base.
Upload once – She uploaded her venue guide, travel policy, and shuttle schedule to the Event Knowledge Base, either from her device or from the event's Document Library.
Review the FAQs – FAQs were automatically generated from each document. Maya reviewed them before publishing, edited one that needed more detail, and added a new FAQ about badge pickup that the documents didn't cover.
Control who sees what – Her VIP reception guide was only for certain attendees, so she limited it by Registration Type. The assistant respects those rules in every response, so it only surfaces content each attendee is allowed to see, without ever telling attendees which registration type or segment they're in.
Keep it on brand – The assistant automatically took on her event's branding, including colors, typography, and iconography, so it looks like part of her Event App.
The outcome: Attendees found complete, current answers in the app instead of lining up at the info desk. Maya's team spent less time repeating the same details and more time helping attendees who needed a person.
Part 2: How Daniel (attendee) found his way around the event
The obstacle: Daniel was attending the conference for the first time. The agenda had hundreds of sessions, the exhibit hall was big, and he didn't know anyone. At past events, he spent breaks scrolling through lists and juggling his schedule around the sessions he thought he should see.
The solution: This time, he opened the Attendee Assistant in the Event App and asked what he needed to know.
Session recommendations – He asked, "What sessions do you recommend for me this afternoon?" The assistant knew the time and his schedule, so it returned session cards for that afternoon based on his Interests, with a short explanation of why each one fit. He tapped a card to open the session and added it to his schedule from there.
People to meet – He asked, "Who should I meet with from my industry?" He got attendee cards with each person's photo, basic info, and connection status, based on their profile visibility settings. He tapped through to view their profiles.
Exhibitors to visit – He asked which exhibitors to visit. The exhibitor cards showed logos, sponsor levels, and booth locations.
Logistics – He asked when the last shuttle leaves for his hotel. The answer came straight from the shuttle schedule Maya had uploaded to the Event Knowledge Base.
The outcome: Daniel spent his time in the right sessions, visited the right booths, and met people worth following up with, without hunting through the app. And what he shared doesn't end with this event. The Interests Daniel set in his profile are stored at the account level and follow him across events, so when the organizer's next event starts, the assistant already knows what's important to him and can recommend sessions, people, and exhibitors from day one.
What the Attendee Assistant provides attendees
Event details and logistics: Dates, times, venue, event format, Wi-Fi, parking, dining, dress code, transportation, and policies, based on your Custom Pages and the Event Knowledge Base.
Finding sessions: Searching the All Sessions list based on the attendee's question, with results shown for the current date and time.
Session recommendations: Suggestions based on the attendee's Interests and profile, with an explanation of each one, using Agenda Builder.
Speakers: Speaker profiles and the sessions each speaker is presenting.
Personal schedule: Answers based on the attendee's own schedule, including comparisons with other sessions in the conversation.
Networking and connections: Finding attendees based on profile details and showing connection status, plus a full list of existing connections.
Attendee recommendations: Suggested people to meet, with an explanation of each one, using Network Builder.
Personal profile: Quick access to the attendee's own profile and visibility status, so they can update how they appear to others.
Exhibitors and sponsors: Searching and browsing by name, description, and category, with logo, sponsor level, booth location, and Featured status.
Exhibitor recommendations: Suggested exhibitors based on the attendee's Interests and profile.
For every recommendation, the assistant guides attendees who haven't set up their Interests yet.
How the assistant gets to know each attendee
The Attendee Assistant doesn't give every attendee the same answers. Each response draws on what Cvent knows about that person, and recommendations get sharper as attendees engage.
Stated interests. The Interests attendees choose in their Attendee Hub profile. These Professional Interests are stored at the account level, so they follow attendees from one event to the next.
Discovered interests. Interests inferred from what attendees actually do, such as the sessions they attend, the booths they visit, and the meetings they book.
Profile and schedule. The attendee's profile details, personal schedule, and the current time, so answers fit the moment instead of feeling generic.
Audience segments. The assistant is aware of each attendee's audience segment in every response. That keeps your guardrails in place: it never shows sessions or content outside an attendee's Registration Type, Admission Item, or Audience Segment. It also makes answers more personal, because they reflect who the attendee is at your event.
Recommendations that explain themselves. Session, people, and exhibitor recommendations combine these signals, and each one comes with a short explanation of why it fits.
For a first-time attendee, that means useful suggestions from the start. For a returning attendee, it means not having to tell you what they care about all over again.
What organizers can do with the Event Knowledge Base
Think of the Event Knowledge Base as the source of truth for your event. It gives the assistant a governed set of planner-approved answers to draw from, so attendees get consistent, accurate answers to event-specific questions. The more complete it is, the better the assistant can answer.
Upload event-specific content that doesn't already live in Cvent, like venue guides, travel policies, and glossaries
Review the FAQs that are automatically generated from each document before you publish
Edit generated FAQs and add new ones that the documents missed, and update them when details change
Limit visibility by Registration Type, Admission Item, or Audience Segment
Turn the Attendee Assistant on or off for each event
Tips for better answers
Rich event data leads to better answers. The more complete and accurate your event content, attendee profiles, and Event Knowledge Base are, the better the assistant's answers will be. Events with limited data will see a more limited experience.
Encourage attendees to set their Interests. Recommendations for sessions, people, and exhibitors are based on each attendee's Interests and profile. Interests set once carry over to future events in your account.
Flag answers that aren't right. AI responses can vary, and the assistant can occasionally return an incomplete or inaccurate answer. Flagging those responses helps improve quality.
Key release details
Availability: Open Beta, released September 2, 2026 (Event App version 2.4). Available to all customers.
Where it appears: In the Attendee Hub Event App
Setup: Turn the Attendee Assistant on or off for each event. Add content in the Event Knowledge Base for your event.
Privacy: The assistant only shows content each attendee is allowed to see. It respects your content visibility settings and each attendee's profile privacy settings.
Ready to give every attendee a personal guide to your event? Turn on the Attendee Assistant for your next Attendee Hub event, add your key documents to the Event Knowledge Base, or reach out to your Cvent team to learn more.