Absence Based Targeting in Dynamic Segments

Target attendees based on what they haven't done

• Has Not Logged into the Attendee Hub or EventApp

• Has Not Registered or Attended a Session

• Don't have a Hotel, Air Requests or Air Actuals, etc.

Close engagement gaps before the moment passes
Reach non-participants in real time with the same precision and automation as any positive-signal segment

Eliminate manual exports and mid-event spreadsheet work
Build absence-based segments in minutes, membership updates automatically as attendees act, no re-export needed.