Audience Segments - Dynamic Segments with Attendee Activities

Unlock deeper personalization with upcoming enhancements to Dynamic Segments—designed to help you create more targeted, actionable attendee groups using rich engagement and profile data. Soon, planners will be able to segment their audience based on real attendee behaviors such as booth visits, session participation, content engagement, chat activity, feedback, and more. These new capabilities will enable event planners to deliver highly personalized event experiences that drive engagement and satisfaction.

With this enhancement, planners can quickly segment attendees using simple “yes/no” activity indicators (e.g., attended a session, visited a booth, participated in a poll). This makes it easy to invite engaged attendees to VIP events, send targeted reminders, or trigger sponsor follow-ups—right from your existing workflow.

Why It Matters:

• Personalize every touchpoint—invite, notify, and follow up based on what attendees actually do, not just who they are.

• Drive higher engagement, satisfaction, and ROI for your events.

• Save time and reduce manual work with automated, behavior-driven segments.