Audience Segments - Segment by Attendee Payment Information

We are introducing a new Payment Information rule category in Dynamic Segments, exposing Total Amount Ordered, Amount Paid, and Amount Due as segment filters for events with Payments enabled. This enhancement enables planners to build continuously updating segments (e.g., unpaid/outstanding balance, partial payers, high-value or complimentary attendees) without manual exports or spreadsheet work.

Use payment-based segments across emails, session visibility, and Attendee Hub experiences to drive collections, upsell opportunities, and more personalized VIP experiences.

• Eliminates manual workarounds - no more export-filter-reimport cycles for payment-based targeting.

• Real-time accuracy - segments auto-update on payment events (payments, refunds, cancellations), keeping audiences current without planner intervention.

• Composable with existing rules - layer payment conditions with profile, registration, and engagement data for precise, multi-dimensional segments.

• Drives revenue workflows - powers collection reminders, upsell nudges, and tiered VIP experiences directly from the segment engine.