Audience Segments - Segment by Interests

Power smarter audience targeting before, during, and post event with Dynamic Segments that automatically group attendees using both professional interests selected by attendees and discovered interests inferred from their live event behavior.

The vision behind Audience Segments is a 360° personalization engine that connects every meaningful signal about an attendee: who they are, what they do, what they say they care about, and what their live behavior reveals.

This enhancement completes that picture. Planners will be able to build dynamic segments using both professional interests, what attendees explicitly share in their profiles, and discovered interests, what their behavior at the event shows through sessions attended, searches, and booth engagement.