- STAGE:
- Design
TABLE OF CONTENTS:
Benchmarking
STAGE:
Design
TABLE OF CONTENTS:
Event planners have access to their own event metrics—such as registration rates, attendance, and engagement—but lack the context to understand whether these numbers are good, bad, or average. Without benchmarks, planners cannot confidently answer questions like: “Is my 65% attendance rate strong compared to others in my industry?” If they had the information on where they are underperforming compared to their peers they could try to take corrective action.
TABLE OF CONTENTS: