Embedded Exhibitor Widget

Adding the ability to embed the exhibitors widget on an external website. This exhibitor catalogue will pull directly from the exhibitor management module. Promoting exhibitors on other websites can be a strategic move for event organizers for several key reasons:

1. Wider Audience Reach: Exhibitors typically have their own customer base, networks, and digital presence. By promoting them on other websites, the event organizer can tap into those existing audiences, which may not otherwise be aware of the event. This increases the potential for new attendees who are interested in the exhibitors’ products or services to discover the event.

2. Increased Traffic to the Event and Exhibitor Websites: When exhibitors are promoted on other websites, it can direct more traffic to both the event's website and the exhibitor's website. This helps create a mutually beneficial relationship where the event gains more exposure, and exhibitors benefit from higher visibility as well.

3. Building Relationships with Exhibitors: Promoting exhibitors on external platforms helps to reinforce the relationship between event organizers and exhibitors. It shows the organizers’ commitment to supporting their exhibitors by providing additional marketing opportunities, which can lead to stronger, long-term partnerships and increased satisfaction.

4. Cross-Promotion and Partnership Marketing: Exhibitors often have their own marketing channels (e.g., email lists, social media, blogs). By promoting exhibitors on other websites, event organizers open up opportunities for reciprocal promotion. Exhibitors might also highlight the event on their own platforms, thereby increasing awareness and attendance.

5. Increased Perceived Value for Exhibitors: Exhibitors are more likely to feel their investment in the event is worthwhile if they see their promotion extending beyond the event itself. Exposure on trusted third-party websites can help enhance the credibility and prestige of both the exhibitors and the event, making it more attractive for exhibitors to return for future events.

6. SEO Benefits: Promoting exhibitors on other websites can generate backlinks to their websites, improving their search engine optimization (SEO). Backlinks from high-quality websites increase an exhibitor’s domain authority, which can result in higher rankings in search engine results and more organic traffic to their site. This benefits both the exhibitors and the event, as it boosts overall visibility online.

7. Targeted Exposure: Other websites often have a specific audience or niche. If an event organizer promotes exhibitors on websites that align with the exhibitor’s target market (e.g., industry-related blogs, trade publications, or specific forums), it ensures that the promotion is highly relevant to the audience. This results in a better chance of engaging attendees who are likely to be interested in the exhibitors' products or services.

8. Enhancing Event’s Reputation and Attracting New Exhibitors: When exhibitors are promoted on well-known or industry-relevant websites, it elevates the perceived importance and scale of the event. This can attract additional high-quality exhibitors in future events, as they may want to participate in an event that has a broader promotional reach. It can also position the event as a must-attend gathering for a specific industry or community.

9. Social Proof and Credibility: Promoting exhibitors on third-party websites provides an additional layer of credibility. If well-respected external platforms are endorsing the event and its exhibitors, it acts as social proof, encouraging more attendees and exhibitors to engage with the event.

10. Better Attendee Engagement: When potential event attendees see the exhibitors promoted on other websites, they may become more engaged with the event. Highlighting specific exhibitors and their offerings before the event encourages attendees to make plans to visit those exhibitors, driving more traffic to exhibitor booths and increasing attendee participation.

11. Building Pre-Event Excitement: External promotions can help generate buzz and excitement before the event. When exhibitors are highlighted across various platforms, it can spark interest and anticipation for what attendees can expect to see at the event, encouraging them to attend and visit the exhibitor booths.