Discovered Interests

Attendees generate lots of event activity that can be useful to help you:

• plan future event content

• segment and market to attendees

• improve recommendations such as attendee matchmaking and session recommendations.

"Discovered interests" are interests that we can derive using AI based on attendee event activity such as session registrations, exhibitor visits, keyword searches, and more.

The goal is to combine stated professional interests with these discovered interests to provide insights for event organizers, and persist these interests in contact records across events.