iCapture: Firmographic Enrichment

Target Release Date: Q2 2026

iCapture’s firmographic enrichment automatically adds rich company context to every lead you capture, so your sales and marketing teams can prioritize and personalize follow-up with confidence.

With this feature enabled, each capture is enriched with key company details, including:

• Estimated revenue range – understand the organization’s scale and potential deal size at a glance.

• Employee count / company size – quickly see whether you’re engaging with a small business, mid-market, or enterprise account.

• Primary industry – segment and report on leads by industry to tailor messaging and campaigns.

• Company domain – ensure cleaner data, better matching to existing records, and more reliable routing in your CRM/MAP.

• Official website URL – give sales teams instant access to the company’s site for pre-call research and context.

By layering this firmographic insight onto every capture, iCapture helps you:

• Score and prioritize leads more intelligently.

• Route leads to the right reps or teams based on account profile.

• Improve segmentation and reporting across your trade show and field marketing programs.

All of this happens behind the scenes, so your booth staff can keep conversations flowing while your systems get richer, more actionable data from every capture.