iCapture MCP

STAGE: Design

Expected Release: Q1 2027

What's New
iCapture is now part of the Cvent MCP. Customers who connect the Cvent MCP to Claude can ask questions about their trade-show leads in plain language and get answers from their own iCapture data. There is no back office login and no export.

Customers can ask for:

Event reports, such as "How did Web Summit go?" These cover leads, priority leads, capture method, who showed up, qualifying answers, rep results and CRM sync status.
Event comparisons and how a show has performed year over year.
Period summaries for a quarter, half or year.
Rep performance over time.
Firmographic analysis of the companies coming to events.
Which events to return to next year.
Pipeline and conversion, when the customer's CRM is also connected to Claude.

How It Works with the CRM
For each lead, iCapture provides the CRM record ID it was synced with. Claude uses the customer's own CRM MCP connection, such as Salesforce or HubSpot, to look up what happened next: opportunities, stage, pipeline and closed-won revenue. If no CRM MCP is connected, Claude reports on iCapture data only and says that pipeline isn't included.

What to Know

Available in Claude only for this release.
Read-only. Claude cannot create or edit events or lead forms.
Users see only the data they can already see in iCapture.
Year-over-year comparisons match events by name, and Claude flags any uncertain match.