- STAGE:
- Development
- PROJECTED DONE:
- Next month
LinkedIn Events
Summary
Event marketers and planners rely on LinkedIn to reach professional audiences to promote their events to drive new registrations. Our next LinkedIn integration enables Cvent customers to create and maintain LinkedIn Events directly from Cvent, without having to re‑create event details manually in LinkedIn.
Problem
Today, planners who want to promote events on LinkedIn must:
Manually create an event in LinkedIn that duplicates Cvent event details.
Manually update LinkedIn whenever dates, titles, descriptions, or URLs change in Cvent.
Accept the risk of inconsistent information between Cvent and LinkedIn, or skip LinkedIn altogether.
This manual workflow is time‑consuming and error‑prone, causing many customers to under‑utilize LinkedIn as a promotion channel.
Goals
Let planners turn on LinkedIn Events with minimal extra effort from within Cvent.
Keep core event details consistent between Cvent and LinkedIn, with Cvent as the source of truth.