Magic Links for Branded Apps

We're excited to introduce Magic Link support for Branded App customers. Today, the seamless tap-to-login experience that Magic Links deliver has only been available to attendees using the Cvent Events app — leaving Branded App customers to rely on more cumbersome login flows that create unnecessary friction right at the moment an attendee is most motivated to engage. With this update, every attendee gets the same first-class experience, regardless of which app their event runs on.

Attendees using a Branded App will now be able to tap a single link and land directly in the right event, fully authenticated — no passwords, no manual entry, no confusion. For planners and organizations that have invested in a branded mobile presence, this means their attendees' first impression of the app will be as polished and effortless as the event itself.

This capability will be available to all Branded App customers who currently leverage a Custom Domain.