Audience Segments - Dynamic Segments

Audience Segments allows event organizers to create highly targeted and personalized messages and content to provide that extra special touch to make event attendees really engage with the event and each other.

We are continuing to enhance making assignment of attendees to segments easier for our planners by allowing planner to set rules to assign automatically so they don’t have to constantly update manually.

Planners will be able to configure rules based on the following on initial release:

• Attendee Demographics: Contact fields and custom contact fields (excluding secure fields)

• Registration Details: Registration Type, Registration Path, Admission Items, Invitation Lists, Invitee Status, Responded through, and more.

• Session Participation: Registrants and participants for specific sessions.

• Registration Questions