Salesforce AppExchange Integration

Customers will be able to connect Splash to Salesforce via the new Salesforce AppExchange integration (Beta), authenticate and configure directly in Salesforce, automatically create campaigns, sync registrants, and update Campaign Member statuses with built‑in deduplication, account fallback, and fewer API calls for faster syncing. They will be able to tailor data flow with flexible event‑type mappings, leverage custom Salesforce objects and Salesforce Flow for automation, and review activity logs—delivering more control and reliability; this Beta is designed to replace the legacy native integration over time.