- STAGE:
- Development
Exhibitors Met - Event App
Theme: High Impact Attendee Experiences
Focus: Personalization
When attending a trade show, Exhibitors want to ensure their attendance is worth it, primarily measured by how many qualified leads are gathered and how many meaningful conversations occur. Attendees, on the other hand, want to make sure they are maximizing their ROI of an attending the trade show, by easily keeping track of the conversations they engaged in.
Attendees can use the new My Exhibitors page, accessible via My Event, to easily review all of the Exhibitors they have interacted with and drill into the timeline of interactions with those organizations, both physically and virtually. They can also see any follow-up messages as well as resources that have been sent by a Booth Staff member, and continue the conversation directly within the Event App.