Audience Segments as Event Email Recipients

At different stages of the event lifecycle, planners need to personalize the communication to a targeted audience. Now, you will be able to use your Audience Segments as the recipient list for the event emails.

• The Audience Segment could be a static list of specific attendees that you want to target, or it could be based on activities being captured at the event so you can perform the next best action for them.

• Since the attendees in a segment can be across multiple registration types, it simplifies the upfront configurations that planners need to do for personalized & targeted email communications to the relevant audience.