Exhibitor Heat Maps

Exhibitor Heat Maps - A Live View of Your Trade Show Floor

Trade show organizers can pull attendance reports today, but there is no single place to see where attendees are moving during the event. Crowd buildup, empty zones, and booth traffic patterns only surface after a manual download — too late to act. Post-event, exhibitor ROI conversations remain subjective without neutral, platform-sourced data to anchor them.
Heatmaps introduces a live, visual dashboard that overlays near real-time crowd movement and booth engagement data onto the trade show floor plan, powered by RFID and Leadcapture data already captured at the event. Program Administrators govern access and data retention through event configuration templates.

What Heatmaps solves

• No live floor visibility – There is no real-time view of where crowds are building or which booths are empty while the event is running.

• Missed in-event decisions – Without a live floor view, organizers cannot respond to congestion or redirect foot traffic until after the fact.

• Subjective booth ROI conversations – Exhibitors and sponsors lack neutral, verified data to support post-event performance discussions.

What's included

• Live floor plan heat overlay Near real-time color-coded density layer over the trade show floor plan, continuously updated from RFID badge reads.

• Booth-level traffic dashboard Visit count, unique visitors, average dwell time, and peak windows in one place; exhibitors access their own data through a dedicated portal view, availability controlled by the Planner.

Key Benefits

• Respond to crowd movement during the event, not days later

• Replace manual report downloads with an always-on floor view

• Give planners, platform-sourced data for ROI conversations